Spectacles and More Spectacles...
With several billion eyes glued to the tele-spectacle of the Olympics, the power of media to galvanize an international audience seem strikingly obvious. Overwhelming observation was joined, on American TV, with the relentless advertising based on planetary metaphors-Planet Reebok, Planet Coke, Planet UPS, Planet AT&T, Planet IBM, Planet Internet, Planet... you name it, a kind of postnational campaign in which Speedos are as much in vogue in China as they are in California.
- Timothy Druckrey
-